AMMONIA-FREE COLOUR
NOW WITHOUT LIMITS

In response to the requests of an increasing number of women and customers of Medavita salons*, Choice Color Elite is born. The technological revolution designed to achieve the highest color definition and a wide range of colors without resorting to the use of ammonia.

Choice Color Elite is the permanent colour, with no ammonia, no SLS, SLES and without PPD that guaranteed Excellent scalp protection, and through “DEEP MIRRORING PIGMENTS” technology maximises the colour’s fullest expression.